Monday, September 20, 2010

Google Instant - Search As You Type

Just in case you missed the news, Google has introduced Google Instant.

Google Instant is a new search enhancement that shows results as you type. The purpose is to help you get better search results, faster. Google's key assertion is that people type more slowly than they read so they have created a way that allows you to scan a results page while you type.

According to Google:
The most obvious change is that you get to the right content much faster than before because you don’t have to finish typing your full search term, or even press “search.” Another shift is that seeing results as you type helps you formulate a better search term by providing instant feedback. You can now adapt your search on the fly until the results match exactly what you want. In time, we may wonder how search ever worked in any other way.

  • Faster Searches: By predicting your search and showing results before you finish typing, Google Instant can save 2-5 seconds per search.
  • Smarter Predictions: Even when you don’t know exactly what you’re looking for, predictions help guide your search. The top prediction is shown in grey text directly in the search box, so you can stop typing as soon as you see what you need.
  • Instant Results: Start typing and results appear right before your eyes. Until now, you had to type a full search term, hit return, and hope for the right results. Now results appear instantly as you type, helping you see where you’re headed, every step of the way.
Watch the video below, where Jonathan Effrat, the Product Manager, talks about Google Instant:

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